L’Oréal Professionnel products, developed in close collaboration with leading hairdressers, are the fruit of their technical expertise and the technological breakthroughs achieved by L’Oréal Research. The brand’s hair colour products are cutting edge. In 2009, L’Oréal Professionnel launched INOA, a revolutionary odourless, ammonia-free hair colour for optimised respect of the hair and scalp. The Série Expert, Série Nature and L’Oréal Professionnel Homme lines offer quality professional haircare products suitable for all stylists and consumers.

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